dudas poster

dudas

The assignment was to brand a product that was inspired by Quentin Teriteno. I branded a oversized men’s accessory line, Dudas, which would include items such as hats, ties, and luggage. I choose to name the brand Dudas- which was a combination of the word “dude” and “duda”. It wasn’t until later on in the design process did I realize that dudas means doubt in spanish– which surprisingly works. I designed a catalog with photographs of the accessories, a poster promoting the brand, collateral for Dudas, and even clothing tags. The setting of this photographs had a more urban/ street feel, because I felt that it worked with the feel of Quentin’s movies. The mark that I made for the brand was a image of a man’s head including many accessories such as a hat, a tie, and large sunglasses.